CROSS-BORDER HEALTHCARE

Mastering e-Health to establish strategic alliances between healthcare clusters & research partners in Life Sciences to drive inventions in Personalised Healthcare

In the Chair:

Titta Rosvall-Puplett, Executive Director, EUROPEAN BIOPHARMACEUTICAL ENTERPRISES (EBE)

In your eminent Speaker Panel:

Renée-Marie Stephano, Esquire, President, MEDICAL TOURISM ASSOCIATION™ (USA)

Hans Winkler, Chief Scientific Officer, GNS HEALTHCARE, INC. (USA)

Zohra Djenadi, Programme Director International Patient Centre, PARIS UNIVERSITY HOSPITAL (AP-HP)

Professor Jörgen Larsson, Deputy Head of Project Innovation Centre, KAROLINSKA UNIVERSITY HOSPITAL

Sjaak Vink, Chief Executive Officer, MYTOMORROWS

Elianne Hoving, Head of Marketing and Communications,TI PHARMA

Maria Nilsson, Desk Officer, Division of Public Health and Health Care, THE SWEDISH MINISTRY OF HEALTH AND SOCIAL AFFAIRS

Peteris Zilgalvis, Head of Unit Health and Well Being DG Connect, EUROPEAN COMMISSION

Event Summary:

Cross-border healthcare enables countries to achieve significant cost savings on healthcare expenditure by allowing people to travel abroad to get medical treatment at affordable prices. Medical tourism is a growing multibillion dollar industry and is expected to reach 100 USD billion in 2012. A Joint EU-US collaboration on e-Health will act as a global force re-shaping healthcare systems around the World by turning more efficient and safer treatments into a reality for patients travelling to other countries to get medical care. Cross-border healthcare enables innovation to make personalised healthcare come true. A transparent healthcare system provides hospitals and research partners in a healthcare cluster with capabilities to boost in-bound medical tourism. Medical tourism is all about regional medicine and cross-border healtcare.

Investments in Health IT infrastructure is a top priority to capitalise on the promises of cross-border healthcare and patient mobility. Open innovation platforms is the first step for hospitals and research partners in a healthcare cluster to provide state-of-art health care that boost in-bound medical tourism. To bring new drugs to the market much faster, biopharmaceutical companies need to cooperate with top-tier hospitals to bridge the gap to patients. Interoperability between Health IT systems in different countries is required to exchange massive amount of health-related data between doctors, researchers and patients in order to optimise patient safety. By providing regional and local offering to individual and corporate healthcare buyers, hospitals and clinics in a healthcare cluster will be able to deliver high-end-treatment and benefit from standardised reimbursement procedures across borders. Strategic alliances between hospitals, health agents and research partners in the Life Science industry will help a healthcare cluster to brand itself as a leading destination in the global medical tourism industry. By capturering a prime position in the medical tourism space, countries will be able to stimulate economic growth, attract foreign currency and create employment opportunities through attractive healthcare clusters in a global business environment, the medical tourism industry.

This flagship event will present first hand experiences on how to prepare your organisation for cross-border healthcare and patient mobility. Our cross-sector speaker panel with the pioneers from the medical tourism industry will provide your organisation with a roadmap to build healthcare clusters in cooperation with research partners in the Life Science industry to maximise patient flow that helps your region to position itself as a frontrunner in the Era of medical tourism.

This event will tackle key issues such as:

• Using a "Big Data" analytics platform to design adaptive clinical trials to bring your collaborative R&D projects from concept to market introduction
• Examining current status and future initiatives to deploy the EU Directive on cross-border healthcare
• How do global healthcare providers act to maintain transparency with respect to quality of care to increase flow of patients to your healthcare cluster?
• Developing e-Health to integrate your healthcare cluster with research partners in the Life Science industry
• Envisioning Public-Private Partnerships for the benefit of cross-border healthcare
• Launching a global e-Health programme to re-engineer health systems in healthcare
• Mastering "Big Data" analytics to support the exchange of patient data across borders to drive inventions in Personalised Healthcare
• Forming Public-Private Partnerships in Healthcare to foster collaboration in the innovation ecosystem in your healthcare cluster 
• Examining the impact from cross-border healthcare & patient mobility on the Swedish healthcare system
• Creating a platform to provide early access to innovative drugs across borders
• How do you compare healthcare systems in other EU member states to promote patient mobility?
• Strengthening joint EU-US collaboration on e-Health to transform healthcare systems around the World
• Adopting privacy and security standards to protect patient data in electronic health records across borders
• Attracting foreign patients and international insurance companies to build strategic alliances with partners in the Life Science industry
• How do you manage e-Health interoperability with healthcare systems in other countries and your research partners in Life Sciences?

Target audience and Job titles:

This event will target senior executives from:

• Hospitals and clinics
• Pharmaceutical and biotechnology companies
• Government-affiliated bodies
• Health IT/e-Health solution providers
• Health insurance companies
• Medical Tourism companies and facilitators
• Healthcare and medical tourism consulting firms